BHT’s Cycle Challenges are annual family-friendly fundraising events that take place at the Preston Park Velodrome, the oldest in the country.
Working with the Marketing and Fundraising team I was responsible for building the brand, logo design, website section design and build, content management and marketing, digital campaign templates for email newsletters and social media, printed materials both large and small scale as well as editorial and logistic contributions. I also provided photography at both events.
The 2018 event saw us working in partnership with The Living Coast UNESCO World Biosphere Region in order to extend the event’s scope, and I also produced print and digital materials that were sympathetic to their brand.
From a technical standpoint the registration process and customer journey had to be as simple and accessible as possible, and a large portion of the work became a testbed for the recently introduced GDPR regulations.